Plaid™

Here's where you get a behind-the-scenes glimpse of how we do what we do at the
world's most Plaid design and branding firm.

Thursday, May 28, 2009

Sprint: official PlaidNation sponsor

We'll be streaming more content than ever on this year's tour and it will all be made possible by Sprint!

Five laptops, three webcams, a video camera, SLR camera and other tools all recording, streaming and uploading interviews, videos, blog posts and other content. More action than the internet has ever seen, all broadcast from a car. It's all possible with Sprint's Mobile Broadband!

"The Plaid Nation tour is the perfect event to showcase what's possible with a Sprint Mobile Broadband connection on our 3G network. Whether downloading pictures or music, staying connected to social networking sites, streaming video, or simply staying in-touch with friends and family during the tour, we are really excited that Sprint will be a part of the journey and to help Plaid stay connected from Detroit to New Orleans." says Rich Pesce, at Sprint.

Thanks, Rich! We'll be lighting up the internet from Detroit all of the way to New Orleans. Through cornfields, mountain ranges and the St. Louis arch - it's a Plaid internet juggernaut barreling down the highway at 65MPH. Watch it all live in just 52 days!

posted by darryl ohrt @ 7:51 PM 0 comments

Monday, May 11, 2009

PlaidNation vehicle graphics finalized!

Matt Hunsberger just completed design work on the vehicle graphics for the 2009 Plaid tour. Ford Motors is a tour sponsor, and has lined us up with a sweet Ford Flex. Matt decided to take that one step further, and created the hottest looking Ford Flex to ever hit the highways.

Look for the Plaid Flex in a city near you this summer, or watch all of the action live at PlaidNation. See more views of the design on the official tour blog.

Labels: identity, plaid, plaid summertour

posted by darryl ohrt @ 7:28 PM 0 comments

Monday, April 27, 2009

Plaid pitches Current TV.

Current TV needs a new agency. Rather than go through the antiquated agency review process, they tweeted their review, in the world's first ever TwitteRFP. Naturally, plenty of agencies quickly dusted off their Twitter accounts and began pitching away. Plaid got straight to showing Current some hot ideas. Because Plaid invented social media.

Labels: plaid, selfpromotion

posted by darryl ohrt @ 5:15 PM 0 comments

Thursday, April 23, 2009

Ford Motors: putting Plaid on wheels.

This year's Plaid tour will be bigger and better than ever before. Starting with the Plaid ride. Thanks to the Ford Motor Company, we'll be riding in a sweet Ford Flex from Detroit to New Orleans!

Ford Motors has agreed to become the official vehicle sponsor for the PlaidNation tour. That means comfy seating. Ford Sync technology. Built in GPS. And countless other luxuries that the Plaid crew don't typically deserve.

While in Austin attending the SXSW Conference, Ford's own Scott Monty took Dave and Darryl on a nice test drive, while previewing some of the car's awesome features. We're already dreaming up super hot vehicle graphics, and thinking this will be the most Awesome Plaid ride, ever.

Labels: plaid summertour, selfpromotion

posted by darryl ohrt @ 1:58 PM 0 comments

Wednesday, March 25, 2009

Plaid takes over the Denver Egotist

This is big.

We're taking over. Like a gaggle of pirates and ninjas banding together for the creative workers of America, we've taken over the Denver Egotist.

In fact, we believe that the takeover will be so easy that we'd like to take it one step further: We're taking over Denver, too.

As of today, we declare that we are now the hottest creative agency in Denver. We've prepared a video message that alerts the Denver population of this development. We'll post it on the Denver Egotist first thing this morning.

Check the Egotist (soon known as the Danbury Egotist) all day for our fresh content.

(Keep in mind that if you're reading this in the AM on Eastern time, that people in Denver are lazy. They sleep two hours later than we do. We can't actually take over until they drag their lazy asses out of bed and get into their offices.)

Denver residents: We'll need to change your town's name to Danbury. And our Mayor will likely need to take charge, too. We have a feeling that you're really going to like this. Welcome to the PlaidNation.

** This may only be a 24 hour takeover, as we don't really have offices in Denver and would probably find it difficult to breath their weak air on a regular basis.

Labels: plaid, selfpromotion

posted by darryl ohrt @ 6:58 AM 0 comments

Thursday, March 19, 2009

Plaid 2009 summer tour route announced

It's on! The third annual PlaidNation tour cuts through the U.S. this summer! We'll be kicking the tour off in Detroit, hitting Milwaukee, Chicago, Indianapolis, St. Louis, Kansas City, Branson, Memphis, Jackson and New Orleans.

Look for details and loads of other surprises soon on the official Plaid tour site, PlaidNation.com!

Labels: plaid, plaid summertour

posted by darryl ohrt @ 3:09 PM 0 comments

Sunday, March 8, 2009

We're heading to SXSW!

Darryl and David will be attending SXSW this year. That means five days of learning, getting inspired, meeting amazing people, and drinking Lone Star beer.

We'll be tweeting, blogging, vlogging and photo posting just about everything that happens at SXSW. We'll even share our notes from all of the panels that we attend. If you're going - look us up. If you can't - here's all of the links you'll need to share the experience:

Twitter:
Minute by minute updates, posts, happenings and adventures will be posted on Twitter. 140 characters at a time.
Darryl's Twitter page
David's Twitter page

Tumblr
This is a fantastic blogging tool that we've completely fallen in love with. Things that can't be summed up in 140 characters on Twitter will be posted on our individual Tumblr pages. Look for photos, videos, notes from the speaker panels and whatever else might happen.
Darryl's Tumblr page
David's Tumblr page

BrandFlakes SXSW Edition
We'll post at least one update daily here. Think of this as the big picture overview of our adventures, without all of the clutter.
BrandFlakesForBreakfast SXSW Edition

Schedules
Going to SXSW and want to hook up with us? Check out our schedule with the most awesome social media scheduling tool, SCHED.
Darryl's Schedule
David's Schedule

Labels: plaid, plaidteam, sxsw

posted by darryl ohrt @ 4:02 PM 0 comments