Here's where you get a behind-the-scenes glimpse of how we do what we do at
The Greatest Agency in all the land.
The Greatest Agency in all the land.
Tuesday, March 27, 2007
a little bit about our name
We've had quite a few people ask about our new name. Why Plaid?
First, we needed a name that was versatile enough to grow with us, and to properly represent some of the things we have planned, and what our agency has become.
Next, we wanted a name that 'sounded' cool, when said out loud, and was easy to pronounce, and not so easily misspelled. We also wanted something that looked good in print.
Of course, we needed a name with appropriate and available urls.
Then, we began digging into our shortlist of names. We instantly loved Plaid, and everything it represents:
Patterns, colors, texture & depth brought together produces something unexpected & extraordinary.
We've twisted this, to represent how we see Plaid Design and Branding:
Design, ideas, strategies and know-how brought together delivers something unexpected & extraordinary.
Lastly, we trademarked the name. Something we never did with VIA. In the last year or so, we discovered that there were close to TEN other VIA's - scattered all across the land - but all providing some level of design and branding. I'm sure there will be other companies with Plaid, but we at least wanted to protect ourselves in our industry.
So here we come. We're Plaid. We're proud. Get used to it.
Labels: plaid
posted by darryl ohrt @ 10:59 PM
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