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Tuesday, April 3, 2007
business card designs
We're still playing with logo ideas (and welcome your input), but in the meantime, David put together a business card concept. Here's the question we always ask in our in-house critiques: How can this be better?
posted by darryl ohrt @ 4:19 PM
8 comments
I think it might be worth making it more authentic, i.e. real tartan, sorry plaid. At the moment it makes me think of a graphic designers version of plaid rather than a textile designers version. If it was real you could all have a tie made! I find the type a bit 'blurry' too, especially for something that has its roots in a very structured textile design. Maybe you don't need a logo! Nobody who originally wore tartan had one they were just identified by their tartan. Do any of you have any scottish ancestry, perhaps you already have a tartan in your history? Have you seen "Dead men don't wear plaid"?
I think I'd actually swap the logo over the front. The plaid itself on the back speaks volumes and the logo kind of breaks into that. Plus, imagine the curiosity that would be built by just seeing the back side of that card.
Another thought (and I will now go back on what I JUST said) would be to have the logo actually be *plaid. You could use it on the back and it would appear as a ridiculously obvious footnote indicating that you are indeed looking at plaid. If you think of your promo pieces as well, it'd be cool to show a piece of your work with a *plaid footnote. Basically everything by plaid.
Casey
Great input. This is the point of much discussion here. We do really like the idea of plaid only, on the back of the cards.
David originally tried that, and I think I talked him out of it. Proof you should never listen to your boss.
We're still playing with the logo, and will show some progress on that in the next few days. I think it's 85% there. Just a bit more, and it will rock.
Nick - we've intentionally gone away from actual tartans. Our thought is that as a digital agency, our plaid should be digital too. Agree?
That said, there are other things we'll be producing which will incorporate actual plaid. More on that one later.
Love your idea of the anti-logo, too. Plaid IS our logo. That's cool. Not sure if we could pull that off - but that's an awesome idea.
Thanks much!
Not actual tartans maybe with a little more weave, but yes I think you're right with the make it more digital. BTW Have you seen this http://houseoftartan.co.uk/interactive/weaver/index.html
dude, to me this whole thing reads "play'ed" as in played out...
looks like any other bc design I've seen out there. the only comment worth anything would be the one as using the entire pattern as your identity. the pattern says plaid, you don't need a circle with it spelled out for people. And that circle thingy is "Play'ed" out.
If digital is the way you want to go, why not try using a pixelated version of the plaid? Or perhaps a pixelated version that runs into clear version. Think of the new digital camo the Armed Forces use. Still a textile but also digital.
If it were running from pixelated to clean (even the real textile) it was also speak a bit to Plaid merging and connecting all forms of media. Old school, new school, newer school.
I agree that the back of the card should just be plaid, but you need something on the front to carry over and balance out the white space. If you're set on the circle maybe use that, but with just a portion of the plaid instead of the word. Also I would try a verticle format for the front. It's a nice change from the constant horizantal format. Also what type of paper are you getting this printing on (weight, cover, matte, gloss) ?
The blue and brown color combination looks good! Interesting design there. For quality business card prints, check out UPrinting and get great deals!