Here's where you get a behind-the-scenes glimpse of how we do what we do at the
world's most Plaid design and branding firm.
world's most Plaid design and branding firm.
Thursday, April 12, 2007
introducing the house of plaid
We're going to be introducing a few new business units and service offerings with the launch of Plaid. One of these will be The House of Plaid.
Separate from our service offerings for clients, this is purely a fun, creative outlet. House of Plaid will feature limited edition design goods. Cool stuff that designers, marketing and brand managers, or other creative people might dig. We plan to continually offer new items - and each product will be produced in a limited, numbered production run.
One of the first items is going to be a messenger bag. We're working with this really cool company in Hungary, Bagaboo, that makes custom sewn bags. Really nice stuff.
We're in the process of designing the bag as we speak. The photo above is some other bag made by Bagaboo. Ours will be cooler. So far, it's black, with some really sweet Plaid elements. There will likely only be 50 of these bags manufactured (still working on the numbers). Each one will be a hand-sewn special slice of art. That you can keep stuff in.
We'll keep you updated as this progresses, and as other House of Plaid products materialize.
Labels: houseofplaid, plaid
posted by darryl ohrt @ 8:06 PM
3 comments
Really? It seems like a bit of a stretch from your core business. That being said, I'll probably want one.
It's a TOTAL stretch. And that's the point.
This is partly for fun, to make stuff that we'd like to have, and partly a creative outlet.
We don't ordinarily get to design "goods," so this will be a fun opportunity for us.
I have not been posting the best comments about some of the new work... but THIS IS A GREAT IDEA. I'll be looking forward to seeing this!