Here's where you get a behind-the-scenes glimpse of how we do what we do at
The Greatest Agency in all the land.
The Greatest Agency in all the land.
Wednesday, April 11, 2007
new logo work
We're playing with some new logotypes. This is so difficult, when it's for your own company.
If we don't make a decision by the end of this week, we're going to blow a few of our deadlines. Nearly everything related to our name change requires a logo, and some of these items will be at a standstill until we make a choice.
We've narrowed down three options today. We're split between them, and agreed we'd sleep on it, and revisit tomorrow. Thoughts? Opinions? Ideas?
posted by darryl ohrt @ 9:06 PM
6 comments
I'm digging the 3rd. A hint of retro without shoving it in your face.
I like the top, it's clean and fluid. I would tweak the "l" in Plaid so it doesn't overpower the "P" and enlarge the "P" slightly.
Option 2 does it for me. To steal hugh's choice of words, it's the most fluid for me. I think it has more character and is easier to read than the other two.
I find the second too 50s. I think either the 1st or the 3rd will do!
I'm not sure of the relationship between the cap P and the lowercase l ... it is difficult to read, especially at a smaller scale. Have you considered all lowercase? The descender of the p might be nice.
I am liking #2. It has a nice flow to it and has qualities of a plaid pattern in that the letters weave into each other.
Does anyone else see a potential ambigram in the word "plaid". Just like a plaid pattern, the logo looks the same what ever way you rotate it. Just a thought though.
I do like option 2 the most though. The letterforms are very inviting and it has more balance than the other options.