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Monday, April 23, 2007
resetting of the clock

We changed our countdown. Actually, Giuli did. Late last week, as the clock chimed down to eight days - eight days until the launch of our new site, it was pretty obvious that we had more than eight days of work left.

One nice thing about your own projects, is that (more or less,) the deadlines can be moved around. Of course, that's also a curse. Since the website is the foundation of all of our promotional materials, we can't begin to get the word out (aggressively) until it's live.

We've brought in some additional freelance help (thanks Rob!) to assist with the overload, and will be devoting hard time to it. This time, we're sticking with the clock.

Paul is coding up the home page, and Eliza and I are working out the remainder of the copy for the site. Meanwhile, David is finishing out the additional pages while we pull together pieces for the online portfolio.

Eighteen days, as I type this...seems so far away...

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Previous Posts:
more house of plaid & some nitty-gritty
final logo AND business card complete!
logo chosen
introducing the house of plaid
new logo work
new voice mail greeting
new website conceptual design
revised business cards
revised home page wire frame
there's no turning back now...

Brand Flakes for Breakfast

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