Here's where you get a behind-the-scenes glimpse of how we do what we do at the
world's most Plaid design and branding firm.
world's most Plaid design and branding firm.
Friday, May 11, 2007
End of a wild week of Plaid
What an awesome week. We launched a new company! And a new way of doing business.
We're still in the midst of the many logistics related to our re-branding. You have no idea how many places your logo appears, until it's time to change it. Everyday, something new comes up.
Next week should be pretty fun as well. We're planning our self promotional campaign (more on that in a few), and setting up House of Plaid.
House of Plaid will be a cool side project for us, where we'll sell limited edition design goods. Basically, stuff that we wouldn't mind owning ourselves. The first two products will be a custom sketchbook, and a messenger bag. We should see prototypes for both objects next week. Can't wait.
We'll also officially design this blog. It was originally intentionally left 'un-designed' while we established a brand for Plaid.
In the meantime, we're busy as heck turning VIA logos into Plaid logos. On our invoices. On our checks. And envelopes. And front door. And building directory. And so on...
Have a very Plaid, Plaid weekend.
Labels: collateral, houseofplaid, identity, plaid, via
posted by darryl ohrt @ 8:32 PM
0 comments
