Tuesday, May 29, 2007
Moleskine brand sketchbooks not cool
We've been working on a couple of really cool projects
to launch House of Plaid, our soon to be limited edition design goods site.
Today, we suffered a minor setback, and discovered something icky about Moleskine brand sketchbooks. We had commissioned custom linoleum block Plaid artwork, to be printed on Moleskine sketchbooks. There would only be 50 pieces of this wonderful object
As our artist put together the order with her Moleskine distributor to complete our project, she was informed that Moleskine "does not allow for the resale of customized merchandise unless approved by the manufacturer. Once approved they have their own company that you must use that does commercial printing (but not letterpress/fine art printing)"
Sucks. For us, yes - but the bigger picture is that Moleskine, possibly the coolest brand of notebooks that I've used religiously up until today
- doesn't understand current art culture. They should consider a project of this sort the ultimate fandom - and celebrate its existence. Like the artists who customize MacBooks
. Or the countless other "mashups" that have become the norm in popular culture. We (or the artist we commissioned) were not attempting to present this product in any other way that might compromise their brand. Bad, bad, bad brand move on Moleskine's part.
So, now we're on the hunt for similar sketchbooks. Preferably a direct competitor to Moleskine. Our linoleum blocks are ready for printing. Know any good manufacturers who have a clue?
posted by darryl ohrt @ 11:05 PM