Plaid Blog
Here's where you get a behind-the-scenes glimpse of how we do what we do at the
world's most Plaid design and branding firm.

Wednesday, May 30, 2007
Plaid tour gets closer to reality



The Plaid summer branding tour that we've been brainstorming on is coming closer to reality. Giuli's been putting together budgets, and so far, there are no surprises. It's looking pretty reasonable.

A good friend has a friend who sells tour sponsorships, and thinks it's not out of the question to get a tour sponsor. That would help offset some costs, and maybe give us a little more budget to work with. I'm very close to giving the whole project the green light. I'd say I'm about 90% there. Just some additional budgeting and logistics to finally confirm that it's a go.

We're brainstorming on tour names. And putting together possible cities, clients, and prospects that we want to visit. I'm meeting with PR later this week, to begin building our publicity strategy for the tour.

Meanwhile, additional tour ideas are flying fast and furious. If this happens, this is going to be a blast. We're getting more stoked by the minute, and ready to paint the nation Plaid!

Labels: ,

posted by darryl ohrt @ 9:36 PM   1 comments

1 Comments:

At June 1, 2007 2:54 PM, Blogger Make the logo bigger said...

We also need names for the groupies.

 

Post a Comment

<< Home



Previous Posts:
Moleskine brand sketchbooks not cool
Plaid wins gold pen at ad club awards!!
Meet brian, our new intern.
plaid sketchbook rocks
Rob joins Plaid.
The hottest messenger bag
Plaid summer tour?
End of a wild week of Plaid
New website is live!
Adjust your feed!

Brand Flakes for Breakfast
Think Plaid House of Plaid
Archive:


Site Feeds:
ATOM Site Feed

Subscribe in Bloglines

Add to netvibes

Add to My AOL

Add to Google

Subscribe in NewsGator Online



Powered by Blogger