The Greatest Agency

Here's where you get a behind-the-scenes glimpse of how we do what we do at
The Greatest Agency in all the land.

Friday, May 11, 2007

End of a wild week of Plaid

What an awesome week. We launched a new company! And a new way of doing business.

We're still in the midst of the many logistics related to our re-branding. You have no idea how many places your logo appears, until it's time to change it. Everyday, something new comes up.

Next week should be pretty fun as well. We're planning our self promotional campaign (more on that in a few), and setting up House of Plaid.

House of Plaid will be a cool side project for us, where we'll sell limited edition design goods. Basically, stuff that we wouldn't mind owning ourselves. The first two products will be a custom sketchbook, and a messenger bag. We should see prototypes for both objects next week. Can't wait.

We'll also officially design this blog. It was originally intentionally left 'un-designed' while we established a brand for Plaid.

In the meantime, we're busy as heck turning VIA logos into Plaid logos. On our invoices. On our checks. And envelopes. And front door. And building directory. And so on...

Have a very Plaid, Plaid weekend.

Labels: collateral, houseofplaid, identity, plaid, via

posted by darryl ohrt @ 8:32 PM 0 comments

Monday, May 7, 2007

redirection for old site

Once we launch, we'll need to redirect all of the ongoing traffic from our old site.

Here's what we'll put in it's place. I figure that we'll keep this live for about six or eight months, dependent on traffic stats, and then eventually just auto redirect the old url to the new one, here. Sounds more confusing than it is.

Labels: collateral, plaid, via, website

posted by darryl ohrt @ 12:06 PM 0 comments

Monday, April 9, 2007

new website conceptual design

The first stage conceptual design for what will become our new website is pictured above. (The site this will replace, for reference: www.viaworldwide.com)

The top panel (with the bobble heads) will be an animated Flash program, which will showcase a couple of A-list projects, or whatever we think is hot at the moment.

The column on the far left will feature copy detailing our core service offerings. The middle column will feature recent developments or things we need to shout out loud.

The panel on the far right will include flexible promo areas, that we can swap out, dependent on what mood we're in at the moment.

None of the copy has been written yet - but will be in our typical dumb-ass style.

Navigation is simple, short, and runs across the top bar. Logo is placeholder for now, as we're still working that out.

Overall, you'll see a lot of flexibility, which is key, so that we can grow into this, not out of it. We only have time for a redesign every couple of years. ;)

Labels: plaid, via, website

posted by darryl ohrt @ 10:41 PM 5 comments

Thursday, April 5, 2007

there's no turning back now...

We just sent an email blast out to our clients and friends, officially announcing the changeover of our agency. VIA will become Plaid in the next few weeks.

Labels: plaid, via

posted by darryl ohrt @ 9:39 PM 0 comments

Monday, March 26, 2007

what's in a name?

A little more than ten years ago, we founded VIA. The Visual Intelligence Agency. 1996 was a fun time. Remember dial-up? So much has changed, and we have too.

More importantly, we're in a position to offer our clients new and exciting services that didn't even exist back in 1996. We're doing some things now (and planning on some others) that won't fit well under the old banner of VIA. So we're about to embark on a complete re-branding of our firm. Proof that even a branding firm needs a re-branding every once in a while.

VIA is about to become Plaid.
Within the next few weeks, our agency will officially become known as Plaid.

As a great example of how things have changed, we plan on sharing the entire process of our re-branding. We're plaid-blogging. We'll have a weekly update on our official blog BrandFlakes, and more frequent details here, which will eventually become our official new site.

There's so much to tell you, and we're more stoked than ever about where things are going. Get ready to paint the town Plaid.

Labels: plaid, via

posted by darryl ohrt @ 11:50 AM 0 comments